Make It Count

Scope and target

This project's goal was to produce an e-magazine for a given target user, in this case Eric (see left figure). Building a strong and clear style was the focus of this project, and it was closely inspired on Eric's persona. After highlighting the key words from his description, the first static moodboard was tested (see right figure).

Style search

The magazine's content had to be travel-oriented, inspirational and dynamic.To ensure cohesion and comprehension of the purpose of Make it count, we found out that the best way to convey this message was through a short explanatory video, what could be considered also as the promotional video or ad.

Result

The design concept was then portrayed into the style tile on the right. The color palette was selected based on the original moodboard, but adding a lighter primary color (blue) to create a more youthful setting. Other functional interactions were inspired in the new trends established in well-known platforms that users in Eric's age group are used to like the carousel banner or sliders.

FEATURES:

• Automatic carousel to swipe through latest news
• Lots of colourful images
• Tag on reading time
• Videos and short articles
• Sans-serif tall bold typeface
• Bold thick borders
• Bright energetic accent color
• Concrete content

Below you can find the video representing the resulting high-fidelity prototype, where the userflow is based on a user curious about visiting Rome, and is passional about parkour.